Hi, I'm Jaime — Full-Stack Developer.

Web Developer with 10+ years of experience building and optimizing websites and web applications. I specialize in WordPress development, modern JavaScript frameworks like Astro, and full-stack solutions — from concept to deployment.

I founded and ran my own web hosting and development company in Chile for 7 years, serving clients across ecommerce, corporate, and community sites. That experience taught me everything from server administration to client communication.

Today I work at Tru Fragrance in New York, building promotional landing pages, optimizing performance, and integrating with Shopify stores. I also take on select consulting projects for long-term clients.

Bilingual (English/Spanish) with a passion for continuous learning. I'm currently exploring AI integration and automation workflows to extend what's possible with modern web development.

What I work with

Modern, performance-focused web stacks built with Astro, React, TypeScript, Vite, and Tailwind CSS

WordPress (themes, plugins, ACF, Gutenberg, WooCommerce)

Shopify integration & multi-store setups

PHP, MySQL, REST APIs, headless CMS

cPanel, WHMCS, Cloudflare, server administration

AI integration (Claude API, OpenAI API)

Technical SEO, Core Web Vitals, GA4, WCAG 2.1

Principles

Keep it fast — users shouldn't wait.

Build it clean — code should read like a story.

Measure results — data beats opinions.

Humor helps — a touch of humanity makes tech more fun.

Own your tools — know every layer of your stack.